PEOPLE BUY STORIES

The science of sales has evolved dramatically over the past twenty years. Chronic boredom and time poverty have changed the way we communicate. We don't have time to answer smart questions, we are over-informed and bored by the noise of so many choices. We no longer buy products and services, we buy stories.

Enzo learnt the art and science of storytelling from the sales foot soldiers he encountered while cold-calling the roads of twelve capital cities and three regions in Africa. He applied the same lessons to hire, train and manage the sales team of the multinational firm he cofounded. Today Enzo is a full-time sales coach.